Can 3rd Party Impression Trackers be used in email via GAM (Adserve)?

Yes! You accomplish this by using a creative template in GAM. Directions below:

Delivery 

> Creatives
             >Creative Templates

             >Select: 

>Label it: “Jeeng 3rd party impression tracker”

>Uncheck “Serve into a SafeFrame”

>Add the following variables: 

Type>File

  •    Label: Image

Type>URL

  •    Label: Click

Type>URL

  •    Label: TPIU

Then, insert this SNIPPET:

<a href="%%CLICK_URL_UNESC%%[%Click%]" target="_new"><img src="[%Image%]"></a>

<meta name="impression_tracker" content="[%TPIU%]">

>Select “Save”

New Line Items:

Create a standard Line Item

Add Creatives

>User-defined template

      >Select “Jeeng 3rd party impression tracker”

Notes: We support DFA, and need to check other sources

Verifying impression tracking

If this is the first time you are setting up a campaign with impression tracking, let your account manager know so they can check the creative urls.

Note that the impression data may take a while to appear in your third-party tracker.

FAQ

Q: For the TPIU param in the creative template, does the pub need to change this url https://ad.doubleclick.net/ddm/ad/N5371.2561521CURIOSITY.COM/B20922243.217788313;sz=1x1;ord=%%CACHEBUSTER%%;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=? to have %%CACHEBUSTER%% be [CACHEBUSTER]

A: No, %%CACHEBUSTER%% is the DFP macro so it will get replaced by DFP before we get the url.

Q: Can you use multiple impression trackers?

A: Yes. As long as there is a separate meta tag in the html snippet for each impression tracker.

Duplicate the following line and add a “1”, then “2”, etc as needed directly behind “TPIU” like so: “TPIU1”, “TPIU2”.
Example: <a href="%%CLICK_URL_UNESC%%[%Click%]" target="_new"><img src="[%Image%]"></a>

<meta name="impression_tracker" content="[%TPIU1%]">

<meta name="impression_tracker" content="[%TPIU2%]">